James Workman: Look Who’s Gone Green Now

You may be interested in this opinion piece by James Workman, which was just posted on cbsnews.com. Jamie discusses how environmental awareness and activism have become more commonplace among business and government leaders.

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2 Responses to “James Workman: Look Who’s Gone Green Now”


  1. 1 Chow Chui Yin 19/10/2009 at 3:11 pm

    I read this transcript of Nestle Chairman Peter Brabeck titled ‘Why CEOs are worried about the Environment’. In his speech, he mentioned problems that are detrimental to sustainability like population growth in India, ethanol grown in Brazil, food wastage etc. Pretty standard so far. But then I was shocked to read his statements that consuming Nestle products are actually good to the environment, he assumed that if coffer lovers buy and consume Nestle coffee powder, it’s actually better to the environment than they brew their homemade coffee. And ridiculously he said Nestle ice cream wastes fuels for all the refrigeration on transport etc., is still more preferrable than homemade–cos if you make it at home, you waste more materials in the process.

    “Even ice-cream made industrially can have a lower energy and environmental footprint, despite the fact that commercial ice-cream has to be kept frozen during transportation and in the stores. This is to a large degree due to lower waste of raw materials and ingredients during industrial processes than what would be possible at home.”–Peter Brabeck 2009

    What he didn’t say is, home made food rids loads of packaging( plastic, paper…) and loads of additives and we can choose ingradients that we know how they’re grown–so we can choose organic food that is free of pesticides etc.

    To respond to this blog post, I really think government and big companies’ CEOs have always been talking green for voters and for public relation. There really is minimal novelty.

    Scores of people are still up and against Nestle bottled water despite all its policy concerning water conservation in the world.

    It interests me more that governments really try to make green policies in a more efficient way. See Norway’s effort–the minister of the environment is also the minister of development cooperation, the man is called Erik Solheim — now that is novelty. I’d like to see more of that.

  2. 2 Corinna Yee 22/11/2009 at 4:46 pm

    Reading through Workman’s article, I couldn’t help but laugh at how he structured the article; bluntly stating the people behind these so called extreme environmental positions. First of all what?!?!? How did these people obtain theses important positions? Was the bribery before or after corruption? It wasn’t to my surprise that the people who held these positions were also people who held high positions in companies and corporations that harm the environment. The business world and the government are closely tied to each other and that is why so many companies get away with environmental degradations. Once again, money plays a key role in this corrupted system. Companies try to hire people in political positions so they have an inside man, a person who can choose to pass or not pass policies in favor of the company in which they work for.

    Also, although many companies declare that they are becoming green, many aren’t. Rather than actually becoming green, they take advantage of the new green movement as a sales tactic. By doing so they not only attract more customers, but they also please everyone that may be pointing fingers at this their company for being a brown company. Also, reading the comments left by a fellow classmate, I also found it very ironic to see companies like Nestle try to not only convince you they are a better environmental choice but in reality they probably are the worst one yet. I agree with the comment above and I think that governments should take a stand, but due to bribery how can this happen? People are greedy. Government officials are greedy people. Companies have the money to supply the greed so greedy government officials take the bribe and continue to help companies get away with environmental damages. This collective problem needs to be collectively solved but can it as this vicious cycle of greed and power continues to circle? Well this can be stopped if people who held these important positions are not only the most qualified but are also the ones who look out for the wellbeing of the environment. Hopefully through awareness and the congregation of the power of the people this problem can be solved.


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