This Week: Thomas Crampton on Social Media

***UPDATE*** One of the themes that has been emerging in our class is the growing power of consumers to influence the behaviour of companies, especially when it comes to such issues as sustainability, water conservation, and environmental protection. I thought it would be interesting for us to have a look at the social media phenomenon that is changing the way people interact and the way consumers and companies relate to each other. Social media tools are also having an impact on politics, civil society activism and humanitarian work. Journalist-turned-social-media-guru Thomas Crampton, who is Asia-Pacific director of 360 Digital Influence for Ogilvy Public Relations Worldwide, will join us in our next class to help us understand what is going on. Check out Tom’s website to get an idea of what social media is all about.

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2 Responses to “This Week: Thomas Crampton on Social Media”


  1. 1 Veronica Cheung 24/10/2009 at 3:37 pm

    Social Media Phenomenon is really an interesting topic to explore, we are contributing to this phenomenon on a day-to-day basis once we log on Facebook, twitter, youtube and even contributing to this blog. I think the power of social media is getting ever stronger in this century.

    With the free-throw of information in the internet, we re all connected globally. We always know what’s going on cross the pacific ocean. People may post a video on youtube concerning behaviour of a minibus driver to avoid traffic congestion and got the minibus driver convicted. There are similar cases where videos are posted on youtube and were used as court evidence. The power of social media in a sense made people performed as a guardian of everyday life for the society or even to the world. Contributing to the social media via different platforms can shared and exchange views of different people and there we can develop and construct knowledge.

    According to the Forrester Research, 95% of the business decision-makers have otived and are interacting with social media. Through social media, people can have discussion over newly launched product and have a debate over it. This can help for the company to further improve. There seems no boundary for social media to grow and develop.

  2. 2 Thomas Crampton 25/10/2009 at 8:41 am

    Really looking forward to visiting the class! There are some great discussions to be had on this topic.


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