BusinessWeek on How Social Media Will Change Business

To further our discussion of the impact of social media, you may be interested in this BusinessWeek story which focuses on how these new tools of communication and interaction will change the way companies do business.

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7 Responses to “BusinessWeek on How Social Media Will Change Business”


  1. 1 Senia Ng 18/11/2009 at 3:17 pm

    I think it’s really true that it’s going to be a world of social media. People are always stuck in offices, and the most common way of them to get in touch with the world in their office cubicles is to surf on the internet. See how facebook has got to its users. They can get onto the site anywhere, anytime. And this really meets the lifestyle of modern people.
    See the rampant use of online auctions….it’s time to change, really.

  2. 2 Samuel Quintanar 21/11/2009 at 1:46 pm

    I think that it is important to keep in mind how the access to easier communication also means an increased workload for the individual. Having workers constantly be reachable, and with computers being such powerful tools to work with, it becomes very easy for the workplace to extend beyond the home overlapping with the private area of our daily existence. I really don’t like it when teachers or people email me to task me with extra work that they would have been unable to give me, if there wasn’t the strong expectation that I will be regularly checking my email.

  3. 3 Lee Yuen Fung 21/11/2009 at 4:56 pm

    The article in the entry did not provide a really in-depth analysis about the blogosphere in the information age today, but instead, gave many recent and strong examples with the influence of blogging in the commercial arena, but most only related to internet media. I do not support that the claim that blogs are now a business prequisite but have no doubt about the capability of blogging with its unimaginable vast reach and influence. There are a few reasons to why I oppose to the former claim. As the world of blogging enlarges, the number of bloggers increases. Unless, in the future, there is a something like a “Blog Search Engine” that filters the quality of bloggers and blogs in the internet, I do think that the blogging atmosphere will eventually be saturated, just like a normal business cycle because any rational and working individual could not afford to spend an immensible time browsing the ever-increasing number of blogs on the internet, especially with the redundancy of low-quality blogs. Again, I do recognize the powerful reach of blogs but I doubt its ability in having a long timeline.

  4. 4 Yeung Wing Sze, Connie 21/11/2009 at 10:25 pm

    It is worth to notice that in this consumer society, one has two kinds of capitals. One is economic capital which is money, the other is cultural capital which is taste. Not only one is recognized by others through wealth, but also taste. But how can we aquire this abstract idea of taste? By BLOGS. The bloggers share more than adequate informations on the latest fashion trends, famous restaurants attained 3 stars by Michelin or how to decorate your appartment in this Christmas, all about lifestyle anyhow. Constantly bombarded by all these sophisticated and glamourous images and brand names virtually, one is induced to pursue those styles in reality. Then the business starts. Advertisements are posted in the comment column in related blogs, and the products can be bought by post, paid by credit card or anyway that facilitates the purchase. I think social media is a kind of catalyst that can generate our the sense of lacking and desire, and hence consumption which help the business a lot.

  5. 5 Andy Yu Kar Ming 07/12/2009 at 2:16 am

    It is so incontrovertibly true that internet has played such a vital role in this age. Updating the blogs is almost becoming some of the bloggers’ daily habit. Indeed, in addition to blog, other social media such as facebook and twitter are other popular channels that people in this world communicate with each other. I do not agree that blog is as important as being a prerequisite to business. Without doubt, in this technology age, there are so many people ranging from the teens to the businessmen using internets as their interactive channels. But it does not mean that people who saw their advertisement or their blogs online are their consumer target. Therefore, I would rather say that given the popularity of social media, corporate has to make use of this channel taking into account of the circumstances. Factors to be taken into account are the nature of the business, the reputation of their business, the age group of the targeted consumer and so on. After all, if your business is of professional nature, it would be degrading in the eyes of the consumer as internet is generally regarded as something informal and recreational. Nevertheless, it cannot be denied that the cost of using social media is much less than other publicizing methods such as TV and magazines’ advertisement. Business targeting teenagers such as those selling sports products would probably be advantageous using this new channels.

  6. 6 Irene Yeung 08/12/2009 at 8:31 pm

    Social media, or social networking has actually already introduced a series of changes among the ways people conduct businesses. Until recently, utilizing the various tools of social media like blogging, facebooking or tweeting to boost businesses or more specifically the awareness of your business has been more of a tug- of- war between the believers and non believers of who, one by one have been dragged across the line. It is obvious, like everyone who commented above would agree, that social media offers businesses additional value on top of traditional marketing tools, but while it claims to be friendly, free and capable of stirring up much attention and interest in short periods of time, it is important to note that these claims might actually be myths instead of reflecting the realities of social media. And just to name a few, social media is not that free after all if you were to use it for business and marketing purposes. The costs, skills and time needed to create and maintain such interactive sites usually do not comefrom the ordinary blogger. Another report from BusinesWeek states that at least an USD $50,000 to $100,000 budget is needed to cover the creation of a simple multimedia microsite. Furthermore, it is a misconception that campaigns can produce substantial and measurable results in a short period of time. However, these costs and difficulties should not be considered as points to reject the use of social media in businesses for its extraordinary values, but to be taken into account and tackled during the processes of developing successful social media campaigns.

  7. 7 Irene Yeung 08/12/2009 at 8:43 pm

    Social media, or social networking has actually already introduced a series of changes among the ways people conduct businesses. Until recently, utilizing the various tools of social media like blogging, facebooking or tweeting to boost businesses or more specifically the awareness of your business has been more of a tug-of- war between the believers of social media and the non- believers who, one by one have been dragged across the line. It is obvious that social media offers businesses additional value on top of traditional marketing tools, but while it claims to be friendly, free and capable of stirring up much attention and interest in short periods of time, it is important to note that these claims might actually be myths instead of reflecting the realities of social media. And just to name a few, social media is not that free after all if you were to use it for business and marketing purposes. The costs and skills neede to create and maintain such interactive sites usually do not come from the ordinary blogger. Furthermore, according to another report from BusinessWeek, it states a USD $50,000 to $100,000 budget is needed to cover the creation of a simple multimedia microsite. However, these realities should not be taken as reasons to reject the use of social media in businesses but to be taken into consideration and to devise strategies to create a successful social media campaign


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